The Big Transformation of economy opens a window on the future wich belongs to enthusiaxts, ready to embrace the passion for entrepreneurship. New generations have to been educated to indipendent thinking end deviant behavior. Which is at stake is the creativity, id est the process of conceiving original ideas of value. Creative thinking isn’t a talent, it’s an ability wich can be learned. Creativity and innovation are basic skills for entrepreneurs wich want to create new products, processes or sevices for a changing market.